In the very competitive world of business, success is not always guaranteed. Even if we work so hard and spend so many hours to get things done, it doesn’t always translate to getting what we want out of our business. Whether we are in the business of selling goods or providing services, one basic rule must not be ignored. And that rule is to advertise and let the people know that we are “out there” or that our company exists. With hundreds or thousands of advertising modes and techniques, we need to implement the best advertisement ideas that are suitable and appropriate for our type of business. For businesses with existing online presence or who wish to venture into online advertising, below are some of the best advertisement ideas:
No. 1 – Banner Ads
Banner ads are probably the most common among many other advertisement ideas that we see on the internet. These types of ads are basically electronic versions of ad campaigns that we see on magazines, brochures, and billboards. But in order to truly maximize the potential of advertising through banner ads on the internet, these ads must be dynamic and have an additional function other than the visibility effect. For most companies, banner ads are clickable and linked to specific pages and sites that will give more information or details regarding a product or service. In many instances, the banner ads serve only to lure customers into visiting a particular website in order to present a variety of other products and services. Some banner ads also require people to immediately input some personal details like email addresses, age, and sex which will be used by online-based companies to cater to the specific needs of people.
No. 2 – Email Advertising
Another advertising option to take in the online world is through the use of email marketing. Email marketing is again one of the most popular forms of advertisement ideas that are implemented by companies who want to gain visibility and more customers. Some companies get email addresses of many people by subjecting them to fill out forms while trying to view a particular online ad or webpage. Some companies also work with other online marketing firms to get a large volume of email addresses in the form of databases. Through this large collection of email contacts, companies will be able to easily spread advertising campaigns on featured products and services.
No. 3 – Social Advertising
Social advertising is one of the latest forms of advertisement ideas and has proven to become a very effective tool when it comes to marketing and promotions. Majority of the people today are hooked and spend so much time on what we call as “social networking” sites and by tapping into this huge advertising market, the growth of the companies could be achieved a lot more easily and quickly. Instead of the traditional email promotions and online banner ads, social advertising takes advantage of the “referral system” involved in social networking sites. The concept behind this is like an online version of “word of mouth” marketing wherein people will talk about a particular product and/or service to his/her online friends and family via chatrooms, blogposts, and status updates. And when a comment for a product comes from a friend or relative, one would be more likely to respond to the comment and perhaps know more about the product involved. In this way, more and more people will be referred to regarding a particular product which makes for a very effective online advertising and marketing campaign. Of all the many advertisement ideas, social advertising is one that will continue to grow along with the growth of users of these types of sites.
